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Creating a Content Strategy

Welcome to 2022. And this year started out very intense! New Years Eve brought a storm through that lowered outside temperatures to the single digits. With the winds, the resulting wind chill temperatures were well into the negative numbers!

New Years day was just as cold if not colder! Our day was spent getting in and out of layers of warm weather gear so we could feed the horses and goats making sure they had a constant supply of hay throughout the day. That fiber was important because it would help keep them warm. We also had to muck (clean) the corral of frozen manure to make it safer. It took longer to get dressed and undressed than to do the chores! Ha!

I cannot complain one bit however! Our set-up here in Emporia, KS is so much easier than it was on the ranch outside of Canon City, CO. And the animals really appreciated our care (at least that ‘s what I keep telling myself!)

I sure hope your News Year day was warmer!

Now that we are in the new year, and my newsletter is just starting out, I wanted to do some planning for my content.  And, just as important as creating a content strategy, I would love your feedback!

This newsletter is for you.  My goal is to make it worthwhile for you to open it up and read it!  Please give me your input on my high-level strategy outlined below.  You can email me directly at Rhonda@RhondaDenney.com.  I would love to hear your thoughts! Thank you!

I plan to have at least 4 or 5 different categories of content, one each week of the month and repeating.  I think this will keep things fresh.  My categories (or Pillars of Content) are:

  1. What it means to me to be an artist.  This will include subjects like mindset, creativity, courage, etc.
  2. Insights or progress on projects I am working on or have completed.  This should give you a better idea of my approach to my art quilts.  This could be very eclectic (wide-ranging)!
  3. Tips for using pigments on fabric.  Lessons I have learned.
  4. What to do if you don’t like what you see.  Frustrations and Lessons Learned kinds of things.
  5. This last category really depends on input from you, my readers.  I would love to give you feedback on your work, providing my insight and potential tips. It would be nice if you want the feedback so you can consider how to use pigments to make it more interesting (of course, the is my forte or specialty). 
    If you are interested in submitting your work to me for feedback, please contact me directly.  The piece will be anonymous, so don’t worry!  I think this could be very powerful and possibly be a candidate for live sessions in the future.

So there you have it! I think it will be fun!

The new year means a new chapter in our lives.  Did you make some long-lasting, reasonable goals for yourself?  I sure hope so. Last week I talked about using this time to focus on opportunities to grow.  The dictionary defines creativity as “the use of the imagination or original ideas, especially in the production of an artistic work.”  Have you thought about learning some new techniques for your art quilting to add to your toolbox?

If you have always wanted to explore using pigments on your fabric in you work, but have been unsure how to begin, perhaps I can help you! My next 8-week challenge starts in a couple of weeks.  See the details below.

Do you know of someone else who may be interested to learn as well?  My 8-week challenge to gain confidence using pigments to color on fabric would be a great opportunity to learn and create with a friend.

My next 8-week Get Pigment Confident (GPC) Challenge will start Saturday, January 22, 2022. Our initial team Zoom meeting will be earlier that week.  At that meeting we will decide when we want to do our group Zoom calls.

This is a great way to kick-start your adventure in using pigments to color on fabric. I consider this 8-wk Challenge your “initiation” into the world of coloring on fabric using pigments.  I created this training using a very flexible format to fit into a busy lifestyle.  There are three components to it:

  • Educational Content. Accessible in my web-based App, Pigment-Patchwork.passion.io. You can view it anywhere, anytime as long as you have an internet connection.
  • On-line Accountability Group. Private, secure, and on-line with access anytime, anywhere you have an internet connection.  You can post your project photos, ask questions, exchange ideas and get to know the others in your Challenge group.
  • Weekly Zoom Team Meetings. Here we can share victories, ask questions about the assignments and talk about coloring on fabric using pigments.

So invest in yourself and come play with me!  Fill out this Application form. From there, you can schedule a no-obligation Zoom call with me to explore this option for you.

Here is another testimonial from one of my GPC Challenge participants:

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